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Category Archives: Marketing
Experts offer tips to maximize your pizzeria’s social and online media
Great marketing ideas from Pizza Expo 2011 seminars At packed Pizza Expo workshops, attendees learned the ins and outs of using social and online media and marketing to grow their businesses from experts in the fields. “Tell Me Your Story—Viral … Continue reading
Check in with Burke on location based marketing application, Foursquare.
Have you ever caught yourself asking “What is Foursquare?” or “What is the purpose of checking in?” or more importantly “How can Foursquare be beneficial to my business?” – we are here to help you sort out the check-in’s and … Continue reading
Do the benefits of group buying social coupons balance the downside for your pizzeria?
As consumers, we love them—those promising deep discounts of social coupon sites. As operators, we love the huge bump in traffic and potential new customers. But recently the internet has been abuzz with considerations business owners should weigh before jumping … Continue reading
Taking your Restaurant’s Facebook Page to the Next Level
At this point, you have probably already set up a Facebook fan page for your pizzeria or restaurant and are now looking for ideas to customize your page, build the value of your promotions, and increase the quantity and engagement … Continue reading
The Sky’s the Limit on Limited Time Offers
There’s nothing limiting about limited time offers (LTOs). Not only do they offer operators an opportunity for menu experimentation and creativity, but also for increased sales. And yet a successful limited time offer is not as simple as featuring the … Continue reading
Where in the World Wide Web Is Your Pizzeria?
Can online customers find your pizzeria among the more than 50 billion pages on the World Wide Web? When diners are hungry and wondering about their restaurant options, often the first place they search is online. There are more than … Continue reading
Get Your Restaurant Noticed, Go Guerrilla
Customers are apt to take notice of crazy antics, random stunts and real-life interactions—that memorable shock and awe—known as guerrilla marketing. Did you see McDonald’s “free parking” guerilla tactic to promote the return of McDonald’s Monopoly? Pizzerias and small chains … Continue reading